Metal roofing contractors know they have competitive advantages over other roofers who only offer the traditional asphalt shingle roof. One big edge is this: they can offer homeowners many more color and style options.
But there’s a flip side to this advantage: many homeowners struggle with deciding on a color. They fear doing anything that falls outside “normal” roof colors and design.
To solve this problem, some roofing companies are using a metal roof colors simulator (also known as a metal roof visualizer or home visualization software). Roofers implementing this tool create a competitive advantage over companies that are slow to adopt new technology.
If you are unfamiliar with a metal roof color simulator, here’s how it works: you can upload a photo of a home, and then add your metal roof products to the picture. Your prospect is no longer guessing; now they can see the proposed roof color and style on THEIR home.
Roofers who use this tool change the dynamic with homeowners. Instead of relying on samples only, or showing them a generic picture on a website, you’re showing them their exact home with your products.
Why Homeowners Value A Metal Roof Colors Simulator
There are two types of homeowners in the market for a metal roof. One is the homeowner who is already sold on installing a metal roof and it’s just a question of selecting a company. They understand that a metal roof is a more expensive investment, but they value its durability, environmental benefits, energy-efficiency, and beauty.
This is the homeowner who is “ready to buy”; they just want a professional to show them choices and get them excited about a particular color and style. This kind of prospect values the visualization process because you are making it easy for them to get exactly what they want.
The other type of metal roofing prospect is one that is not at all sure if they want a metal roof. They understand some of the benefits, but they’re not yet confident about an alternative to the standard roofing choices like an asphalt shingle or shake roof.
Here again, a metal roof visualizer can be of tremendous value. This homeowner needs to see how much curb appeal a metal roof adds. This can be the clincher. Instead of tentative and indecisive, the prospect becomes confident by literally seeing the value and beauty of a metal roof.
Some Common Questions Roofers Ask About Metal Roof Color Simulator
If you are a roofing company considering adding a roof visualizers, here are answers to frequent questions:
1. Will I be able to load in the specific roofing products I sell?
In most cases the answer will be yes. It’s always a good idea to ask before purchasing any home visualization software if your specific manufacturer’s products are included. However, if you are unable to have your preferred products in a visualizer, using generic options is the next best alternative.
2. I sell metal roofs and other alternative like and asphalt shingles or shakes. Can I use the roof visualizer for asphalt and shakes as well?
Yes, absolutely. A visualizer can be of help in selling asphalt roofing jobs, too.
3. Are visualizers hard to learn how to use?
No. Master a few simple steps and you will be able to spin out visuals for prospects in less than 10 minutes that win prospects over. One way to learn more about this is to schedule a free demo.
A roof visualizer can provide a competitive advantage for companies installing metal roofs. It is a proven way to increase sales and give your customers a better experience.
If You Want A Tool That Can Help Grow Your Metal Roof Sales, Schedule Your Free Demo Of A Metal Roof Visualizer.